Managing Biotechnology: From Science to Market in the Digital Age2017 مدیریت بیوتکنولوژی: از علم به بازار در عصر دیجیتال Managing Biotechnology: From Science to Market in the Digital Age2017 مدیریت بیوتکنولوژی: از علم به بازار در عصر دیجیتال Managing Biotechnology: From Science to Market in the Digital Age2017 مدیریت بیوتکنولوژی: از علم به بازار در عصر دیجیتال کد کتاب 118432 Managing Biotechnology: From Science to Market in the Digital Age کتاب مدیریت بیوتکنولوژی: از علم به بازار در عصر دیجیتال افست = اورجینال چاپ تمام رنگی کاغذ 80 گرمی اندونزی جلد سخت و ته دوخت *بهترین کیفیت افست را از ما بخواهید* بیوتکنولوژی به ویژه در زمینه مراقبت های بهداشتی انسانی به یک محرک اصلی نوآوری تبدیل شده است. اما در حالی که صنعت بیوفارما به رشد و گسترش دامنه خود ادامه می دهد ، هزینه های توسعه با جمعیت شناسی پیر و سیاست های مهار هزینه پرداخت کنندگان خصوصی و دولتی درگیر است. همزمان ، توسعه و افزایش استطاعت فن آوری های پیشرفته دیجیتال ، بسیاری از صنایع از جمله مراقبت های بهداشتی را اساساً تغییر داده است. ناشر : John Wiley and Sons Ltd ( نمایش همه کتاب های انتشارات John Wiley and Sons Ltd ) تعداد صفحه 320 چاپ رنگی زبان انگلیسی سال نشر 2017 شابک 9781119216179 قطع رحلی مترجم نوبت چاپ یکم نویسنده By (author) Francoise Simon - By (author) Glen Giovannetti خرید Managing Biotechnology: From Science to Market in the Digital Age2017 مدیریت بیوتکنولوژی: از علم به بازار در عصر دیجیتال خرید کتاب چاپی خرید فایل کتاب 2,720,000 ریال 0 ريال جمع تخفیف کالاهای اصلی 0 ريال جمع مبلغ پرداختی کالاهای اصلی 0 ريال جمع تخفیف کالاهای اجباری 0 ريال جمع مبلغ پرداختی کالاهای اجباری 0 ريال جمع تخفیف کالاهای اختیاری 0 ريال جمع مبلغ پرداختی کالاهای اختیاری 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 تعداد درخواستی : 0 ريال سود شما از خرید : 0 ريال جمع مبلغ پرداختی : افزودن به سبد خرید در حال حاضر فایل کتاب Managing Biotechnology: From Science to Market in the Digital Age2017 مدیریت بیوتکنولوژی: از علم به بازار در عصر دیجیتال موجود نمی باشد مقدمه کتاب اطللاعات بیشتر نظر کاربران Managing Biotechnology: From Science to Market in the Digital Age مدیریت بیوتکنولوژی: از علم به بازار در عصر دیجیتال Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner with innovators and payers worldwide. Written by two experts, both of whom have had decades of experience in the field, this book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and leading consultancies serving the industry, it analyzes the strategies and key success factors for the financing, development, and commercialization of novel therapeutic products, including strategies for engagement with patients, physicians and healthcare payers. Throughout case studies provide researchers, corporate marketers, senior managers, consultants, financial analysts, and other professionals involved in the biotech sector with insights, ideas, and models. JACQUALYN FOUSE, PhD, RETIRED PRESIDENT AND CHIEF OPERATING OFFICER, CELGENE "Biotech companies have long been innovators, using the latest technologies to enable cutting edge science to help patients with serious diseases. This book is essential to help biotech firms understand how they can-and must-apply the newest technologies including disruptive ones, alongside science, to innovate and bring new value to the healthcare system." BRUCE DARROW, MD, PhD, CHIEF MEDICAL INFORMATION OFFICER, MOUNT SINAI HEALTH SYSTEM "Simon and Giovannetti have written an essential user's manual explaining the complicated interplay of the patients who deserve cutting-edge medical care, the biotechnology companies (big and small) creating the breakthroughs, and the healthcare organizations and clinicians who bridge those worlds." EMMANUEL BLIN, FORMER CHIEF STRATEGY OFFICER AND SENIOR VICE PRESIDENT, BRISTOL-MYERS SQUIBB "If you want to know where biopharma is going, read this book! Our industry is facing unprecedented opportunities driven by major scientific breakthroughs, while transforming itself to address accelerated landscape changes driven by digital revolutions and the emergence of value-based healthcare worldwide. In this ever-changing context, we all need to focus everything we do on the patients. They are why we exist as an industry, and this is ultimately what this insightful essay is really about." JOHN MARAGANORE, PRESIDENT AND CHIEF EXECUTIVE OFFICER, ALNYLAM PHARMACEUTICALS "Since the mapping of the human genome was completed nearly 15 years ago, the biotechnology industry has led the rapid translation of raw science to today's innovative medicines. However, the work does not stop in the lab. Delivering these novel medicines to patients is a complex and multifaceted process, which is elegantly described in this new book." Product details Format Paperback | 320 pages Dimensions 157 x 227 x 15mm | 520g Publication date 08 Dec 2017 Publisher John Wiley and Sons Ltd Imprint Wiley-Blackwell Publication City/Country Hoboken, United States Language English Edition Statement 1. Auflage ISBN10 1119216176 ISBN13 9781119216179 Bestsellers rank 881,946 تعداد صفحه 320 چاپ رنگی زبان انگلیسی سال نشر 2017 شابک 9781119216179 قطع رحلی مترجم نوبت چاپ یکم نویسنده By (author) Francoise Simon - By (author) Glen Giovannetti هیچ نظر ثبت نشده است کاربر گرامی چنانچه تمایل دارید، نقد یا نظر شما به نام خودتان در سایت ثبت شود، لطفاً وارد سایت شوید