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Health Communication

کد کتاب 000767

Health Communication

2,600,0002,080,000 ریال
ناشر : Jones & Bartlett Learning ( نمایش همه کتاب های این ناشر )
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خرید Health Communication

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دارای 20% تخفیف انتشارات Jones & Bartlett Learning   2,600,000
2,080,000 ریال
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ارسال رایگان

Health Communication

کتاب ارتباطات سلامت 2018

 

Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication.
Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication.
Key Features:
- Explores media representations and consumption of health information and audiences defined by demographic and cultural factors
- Offers examples and features that are geared to smaller scale projects, (e.g., school based, community based, and health center based projects)
- Presents current, practical methods for the use of digital and interactive media in health communication interventions
- Includes coverage of health disparities, women's health, and health literacy
- Covers worksite health, school health, and healthcare-representing key industries where health communication skills are in demand

Product details

  • Format Hardback | 324 pages
  • Dimensions 228.6 x 274.32 x 17.78mm | 624g
  • Publication date 10 Sep 2018
  • Publisher Jones and Bartlett Publishers, Inc
  • Publication City/Country Sudbury, United States
  • Language English
  • ISBN10 1284065871
  • ISBN13 9781284065879

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